Mumbai, May 24 : The recently released film 'Kartam Bhugtam', starring Shreyas Talpade, Vijay Raaz, and Madhoo, has been receiving a lot of positive responses.

Director Soham P Shah said: 'Sometimes, prior to the film release, some people assume that this movie will not work, it will be out of cinema halls within two days, but I believe every film speaks for itself, and the fact that the critics, industry and audience, have given immense love to 'Kartam Bhugtam'.'

'And with the help of love and support, we're entering the second week, in a very strong manner. And I think that speaks for itself, and the film speaks for itself. So, eventually, everything boils down to one thing, if your film is good, no force can stop it,' added Shah.

The film stands as a testament to the power of genuine content in an industry often dominated by commercial considerations. The film's success is not merely measured in box office numbers, but in the fervent appreciation it has garnered from audiences who have embraced its narrative with open arms.

Word of mouth has become the film's most potent marketing tool, ensuring that audiences flock to theatres in huge numbers. The journey of 'Kartam Bhugtam' is marked by a groundswell of support from cinephiles who have championed its cause, spreading the word through recommendations.

Cinema chains have taken notice of the film's remarkable performance, with consistent growth observed day after day. As a result, more screens have been opened to accommodate the surging demand, signalling an upward trajectory for Soham P Shah's directorial venture.

'Kartam Bhugtam' is produced by Gandhar Films.

/IANS