TECNO set to launch new 'POVA' smartphone on Friday
- December 04, 2020
- Updated: 12:48 am
 New Delhi, Dec 3 : TECNO, the global premium smartphone brand of Transsion Holdings, is all set to launch a new product line "POVA" which is designed to deliver powerful performance.
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The brand's social media handles have revealed the tagline of POVA as "Unleash the Beast" with the insinuation that the TECNO POVA devices will focus on speed, performance and excellence.
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As per recent teasers, the TECNO POVA smartphones will be powered by high performance MediaTek Helio G80 gaming processor along with a massive 6000mAh battery that supports 18W fast charge.
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The new POVA will also feature an immersive 6.8-inch dot-in display for an uninterrupted viewing and gaming experience.
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Since TECNO's debut in the Indian smartphone market, their focus has been on "segment-first" features in the affordable and mid-budget smartphone categories.
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With the launch of POVA, TECNO's Indian smartphone portfolio will consist of three prominent product lines.
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The other two product lines are -- bestseller "SPARK" series whose value-for-money propositions in the Rs 6,000-Rs 10,000 segment focus on big battery and big display; and the popular camera-centric "CAMON" devices with premium camera features for the mid-budget segment.
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The latest addition, "POVA" with "Performance Powerhouses" aims to give consumers access to performance-oriented smartphones in a bid to redefine gaming and multitasking in the mid-budget segment.
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Flipkart's official website (https://rb.gy/vpnu7f) is currently holding the "Guess The Price" activity of new POVA.
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TECNO POVA is tipped to be priced under Rs 12,000, although an official unveiling is on Flipkart at 12 noon 4th Dec.
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The new TECNO POVA smartphones, with focus on sheer power and performance, are expected to give a stiff competition to Realme's Narzo 20 and Xiaomi's Redmi Note 9 Prime.
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Transsion India is leading the overall budget handset market in the sub Rs 10,000 segment, with a market share of 17 per cent, and TECNO being its biggest smartphone brand registered a growth of 117 per cent, according to a recent Counterpoint report.
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Additionally, Transsion has achieved a spot in the "Top 5" brands in the budget segment of Rs 6,000Â?Rs 10,000 -- driven by the Tecno Spark 6 Air launched in July this year, according to a Counterpoint report for Q3 of this year.
/IANS