New Delhi, Sep 26 : In another push for "Swadeshi", the Khadi and Village Industries Commission (KVIC) has roped in the Special Protection Group (SPG) -- a specialised security wing responsible for the protection of Prime Minister Narendra Modi -- as the biggest brand ambassador of Khadi. The KVIC on Saturday inaugurated a new Khadi India Sales Outlet within the premises of the SPG Residential Complex at Dwarka in west Delhi. The outlet will benefit nearly 4,000 families of SPG officers and staff residing in two adjacent residential complexes in the area. The outlet was jointly inaugurated by KVIC Chairman Vinai Kumar Saxena and SPG Director Arun Sinha. The decision to open the Khadi sales outlet was taken in order to provide pure and handmade "swadeshi" goods to the SPG members and their families, the KVIC said in a statement. "To further encourage these families to buy Khadi products, KVIC has decided to offer a 20 per cent discount on all products in this outlet." Spread over 125 acres, the SPG Complex in Dwarka is inhabited by nearly 15,000 people. Adjacent to it is another 26-acre residential complex housing over 800 families of SPG staff and hence a significant footfall of buyers is expected in the local shopping complex where the Khadi outlet is located. The SPG has provided KVIC the shop at a token rent of Re 1 per month. The KVIC said that the development comes in the wake of the Prime Minister's call for "Atmanirbhar Bharat" and "Vocal for Local". Earlier, Union Home Minister Amit Shah had ordered the paramilitary forces to sell only "Swadeshi" goods through its canteens. Recently, the KVIC also began supplying pure kacchi ghani mustard oil to the paramilitary forces following the first ever MoU with the ITBP for supply of provisions to the forces. The KVIC will sell all Khadi fabrics and readymade garments as well as village industry products through the Dwarka outlet. "Through the outlet, the KVIC will make available the best quality handmade and natural products to the SPG families," the KVIC Chairman said. "The SPG takes care of the security of the Prime Minister, who himself is the biggest brand ambassador of Khadi. And with this Khadi sales outlet, KVIC intends to take care of the families of the SPG officials and staff by providing them the best quality consumables." /IANS