DW BUREAU / CHANDIGARH A team of anesthesiologists from Cloudnine, India's premium birthing centre, set off a car rally connecting the dots from North to South starting from Cloudnine centres in the Tricity reaching to Noida, Gurgaon, New Delhi leading to Mumbai, Pune, Chennai and Bangalore, to create awareness on the importance of "Painless Labor Technique or Labor Epidural Analgesia". The advancement of medical science has brought forth a number of ways in which pain can be reduced and relieved, through both medical and non-medical means. As a part of the rally, the team of doctors will be creating awareness among couples on how to manage pain during labor so that the entire process is as natural as possible. Dr Peeyush Chaudhry, Senior Consultant Anesthesia from Cloudnine, will be championing the battle for all expecting mothers in India spreading knowledge and understanding about how to make pain during labor painless by starting this rally from the Tricity ending in Chennai. This rally which was flagged off on Tuesday from Chandigarh and Panchkula will end in Chennai on December 7. Says Dr Peeyush Chaudhry, Senior Consultant Anesthesia at Cloudnine, says "Childbirth is hard work, and part of that work is getting through the pain. Pain during labor is described as most severen and is known to cause unwanted changes in maternal and foetal physiology which can be controlled. It's well known that every woman may have varying tolerance levels of pain, some may have low tolerance for pain in one situation, but a high tolerance in another. Because pain perception is different for everyone, we can now reduce the pain during labor in a variety of ways and make birthing the most natural experience." According to Dr Pawan Kumar, Regional Director (North), Cloudnine says "At Cloudnine, we have been following painless labor techniques since inception of first our birthing center in India and we are excited to launch this campaign today to not just create awareness but educate, inform and spread best practices about painless labor across the country." (editor@dailyworld.in)