Meta has announced to enable creators on its short-video making platform Reels on Facebook, which is a rival to TikTok, earn up to $4,000 per month for original content. The company is introducing "Challenges" on Facebook, a new incentive that helps creators in the Reels Play bonus programme. Meta said it is adjusting how payouts are calculated, aimed at rewarding creators across a range of audience sizes who are making "high-quality original content that resonates with people". Facebook's 'Challenges' is a new way to go through a series of bonuses to reach a maximum payout. "Each creator in the programme will be able to participate in a series of sequential, cumulative challenges each month. For example, earn $20 when 5 of your Reels reach 100 plays each," Meta said in a statement. When a creator completes one challenge, the next challenge becomes unlocked.